This may be related to Cottage’s being old. Old things are usually slow, right? But I guess those old things that are slow because they’re old are that way because they are deteriorating; they used to be fast, but as they’ve aged, they’ve broken down, and now just don’t work like they used to. That’s not the way Cottage is slow.

Cottage didn’t used to be fast, but through years of wear and neglect just broke down, fading into slowness. No, Cottage-slow is slow by design. Like this coffee press: it takes more steps, more patience, more time, more waiting, more watching, more precision. But the coffee we enjoy every morning after that slow process is just…right. And Cottage is that kind of slow. A slow that is slow on purpose; a slow that requires patient waiting; a slow that has always been slow, and is better for it; a slow that produces all the things that are just…right.

Cottage is Slow. This is Cottage.